ABOUT
Strategic. Creative.
Accountable.
Twenty years of experience designing, delivering, and owning the outcomes of integrated marketing strategies.
YOUR GO-TO MARKETING PARTNER
LOCAL ROOTS.
GLOBAL REACH.
Hello, I’m Jerad Schutt.
Marketing consultant, fractional CMO, and proud Nashville native. Over the course of my career with Fortune 500 brands and award-winning ad agencies, I have built and managed countless marketing campaigns that delivered real results for organizations ranging from global consumer brands to beloved mission-driven nonprofits and local small business trying to figure out what comes next.
My work spans professional services, travel & tourism, healthcare, alcohol & spirits, energy, finance, automotive, and higher education. Yet, despite the range of industries I’ve worked in, the common thread that runs through all of it is a belief that the most powerful marketing doesn’t just drive transactions; it builds lasting relationships and advances a mission worth believing in.
As a marketing consultant and fractional CMO, I love to work with brands adding value to their communities instead of just taking money from customers. Local healthcare providers, independent craftspeople, and family-owned businesses run by real people who care deeply about the things not found on a P&L report.
I understand the difference between marketing that serves shareholders and marketing that serves communities. That distinction isn’t just a professional philosophy, it’s what draws me to support organizations doing impactful and meaningful work, where the work itself is the message.
When you work with me, you work with a homegrown marketing consultant with skin in the game. Not just in your success, but in the success of the place we call home.
HANDS-ON EXPERIENCE
BY THE NUMBERS.
These aren’t just stats; they’re the result of a career spent building strategies worth executing and executing them well.
20+
Years of proven experience in advertising & marketing
10K+
Unique campaign assets produced, and managed
4
Levels of market reach: local, regional, national & global
30M+
Individuals reached through targeted marketing activity
40+
Brands supported, including B2B & direct-to-consumer brands
15+
Industries served, including healthcare, SaaS, finance & tech
$18M+
Total marketing dollars managed over career (inflation-adjusted)
Every Channel
Traditional. Digital. Experiential.
VALUES
Built on virtues.
Not buzzwords.
HONESTY
Honest feedback isn’t always comfortable, but it’s what builds trust and drives real progress. I’m transparent about what’s working, what’s not, and why.
COLLABORATION
The best solutions come from working together, not working alone. I’ll listen, I’ll challenge, and help you build something that lasts.
COMMUNITY
Businesses that do meaningful work make communities stronger. Contributing to the success of the place we live is core to who I am.
RESPECT
Respect isn’t a courtesy — it’s the foundation of partnership. I’ll respect your time, your business, and your intelligence. I show up prepared and deliver what I promise.
INTEGRATED MARKETING EXPERTISE
CROSS-CHANNEL STRATEGIES
THAT FUEL CHANGE.
Most strategists can’t execute. Most tacticians can’t think strategically.
I do both.
My specialty is in integrated marketing – where brand, marketing strategy, messaging, and creative execution seamlessly connect and complement each other across multiple marketing channels. I have the strategic depth to diagnose problems accurately and the practical skills to solve them.
Strategy informs creative. Creative shapes perception and drives engagement. Messaging reinforces brand. Everything works together, or it doesn’t work at all.
THE DIFFERENCE
Substance over style.
Impact over intention.
Neighbors helping neighbors
Fullgrain was born from the radical idea that businesses dedicated to serving others deserve the same strategic guidance and creative thinking as Fortune 500 brands — from a partner fully invested in your success and in the place we call home.
Integrated marketing expertise
I don’t just create strategies, design logos, or build websites in isolation. Strategy informs creative. Creative strengthens digital. Digital reinforces brand. Operations make it measurable. Every touchpoint works together to communicate your unique value.
Selective partnerships
My focus is on established businesses ($1M–$100M revenue) past startup chaos but not yet enterprise scale. I only take on clients who treat marketing as an investment, not an expense — and who trust expert recommendations.
Strategy and execution
Most strategists can’t execute. Most execution firms can’t think strategically. I do both — with the strategic depth to diagnose problems and the practical skills to solve them. One accountable partner, not a dozen freelancers pointing fingers.
PROCESS
HOW THE WORK GETS DONE.
01
Discovery & Assessment
I’ll start by understanding your business, market, challenges, and objectives. No assumptions. No templates.
02
Strategic development
Strategies grounded in market reality. Clear priorities. Measurable goals. Actionable plans.
03
Collaborative implementation
I lead execution or guide your team — with regular communication and clear milestones.
04
Measurement & optimization
I track performance and optimize based on data. Continuous improvement, not set-it-and-forget-it.
05
Long-term partnership
Great clients become long-term partners. I’m invested in sustained success, not project completion.
FREE MARKETING CONSULTATION
DO GOOD WELL.
Thirty minutes. No pitch deck.
Just an honest conversation about your goals.