THE WORK

BLOOD. SWEAT. TEARS.

This isn’t a highlight reel of logos and launches. It’s a record of decisions — strategic, structural, and creative — that moved a number, opened a door, or changed how a business saw itself.

Twenty years across global agencies and in-house teams, $18M in budgets, a hundred-plus campaigns, fifteen-plus industries — and the judgment that comes from knowing which lever to pull when. The clients changed. The discipline didn’t.

Here’s just a small sample of what that looks like in practice.

D2C / TRAVEL / TOURISM

THE SAN DIEGO ZOO

Close-up of a rhinoceros in a grassy savanna, showing its horn and rough, folded skin in profile. | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO

B2B / PROFESSIONAL SERVICES

THE MERIDIAN GROUP

Chef in a white coat cooks with a large flame leaping from a frying pan, flipping food with a spatula. | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO

DTC / HEALTHCARE

OHIO STATE UNIVERSITY - THE JAMES

Close-up of a surgeon wearing a disposable cap and mask, focused during a medical procedure. | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO

B2B / PROFESSIONAL SERVICES

ALIBABA.com

Female warehouse worker in an orange safety vest and cap typing on a laptop among shelves in a warehouse. | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO

D2C / HEALTH & WELLNESS

VITALIS

Close-up of a woman's eyes and hair bun above water, with her reflection on the water surface. | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO

D2C / B2B / HEALTHCARE

THE CIGNA GROUP

Man with a beard jogging on a forest trail at dusk in dark athletic wear. | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO | Jerad Schutt | Nashville Marketing Consultant | Fractional CMO

FREE MARKETING CONSULTATION

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Thirty minutes. No pitch deck.

Just an honest conversation about your goals.

DISCLAIMER

The case studies, brand assets, campaign materials, and creative work displayed in this portfolio were produced during the course of professional engagements as a contractor, consultant, or agency representative. All trademarks, logos, brand identities, and associated intellectual property displayed herein are the exclusive property of their respective owners.

This portfolio is intended solely for the purpose of demonstrating professional capabilities, creative contributions, and strategic marketing experience to prospective clients and employers. No endorsement by, or affiliation with, any featured brand or organization is implied or should be inferred.

All work-for-hire projects were completed under contractual agreement. Intellectual property ownership, as applicable, resides with the commissioning client in accordance with the terms of those engagements. Display of this work does not constitute a claim of ownership over any featured brand assets or creative deliverables.

Confidential or proprietary information has been omitted or generalized where required by non-disclosure agreements or client confidentiality obligations.